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The evaluation process created by the iParenting Media Awards program is so thorough it has attained ISO 9001:2000 Certification from the International Organization for Standardization (ISO). ISO is the world's largest developer of standardization regulations, and ISO 9001:2000 is an internationally recognized standard of quality assurance. Only a fraction of the companies that attempt this certification achieve it.
"iParenting is celebrating its 10-year anniversary as a leader in providing parents with the best information. It is an honor and a responsibility to let them know which products resonated with our reviewers," says Alvin All, Chief Executive Officer of iParenting Media. "We evaluated wonderful items in our Outstanding Products Call for Entry, but only the ones that exceeded the high evaluation standards we set earned the iParenting Media Award."
To be considered for an award, each company submitted four identical samples of each product, which were then precisely matched within iParenting's database of hundreds of experienced reviewers using iParenting's state-of-the-art technology. An expert, a group setting with mulitple users and a family reviewed the products and submitted a thorough evaluation of each item. Results were compiled and submitted to the iParenting Media Executive Committee for final approval. The end result of this comprehensive process is a list of award-winning products families can feel confident in purchasing for their loved ones.
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